The September issue of IR Magazine has a nice recap on both our Retail Investor panel and the "Measuring Attitudes Toward Retail Investors" survey of our clientbase by Rivel Research. To expand on the IR Magazine piece, here are a few graphs from the survey. The number of recipients is 204.

How important are retail investors to the investor mix of your company?

Which of the following goals are best served by your company's constituency of retail shareholders?

Why do you solicit retail investors? (survey recipients could select multiple)

FROM IR MAGAZINE:

Before the financial crisis, institutional ownership had been gradually rising. This trend seems to have reversed in the meltdown, however, with retail investors providing buying support as institutions fled. But Peter Breen, managing director of the Vokser Group and chief strategist for BetterInvesting, is worried. "There's a high probability that we could lose an entire generation of retail investor interest, he cautions. Today's college students are looking at their moms and dads being gutted by the downturn. If anything, they will be looking at mutual funds and exchange-traded funds, so it's important that IROs get out there and build interest in individual stocks."

FROM OUR SURVEY: 

We asked the survey respondents that don't seek out Main Street... "Why don?t you solicit retail investors?" 
53.1% stated "We don't have the internal resources."

If you are considering adding retail into your shareholder mix ( for all or some of the reasons above), we have a very clever solution that should not strain internal resources. It's integrated ( aka: a check box ) when you send out your press releases. Also, as I comment back to Anonymous in the comments section on this previous post, if you'd like specifics about Retail Investor Targeting - feel free to contact me directly.

Have a nice day.